Warren Buffet Adored His Teachers All Time!

In 1920 Ben Graham had become a well known mentor in investment. He was highly experienced player in this field. It was around this time that Graham came up with the principle of "intrinsic" business value - a measure of a business's true worth that was completely and totally independent of the stock price. Using intrinsic value, investors could decide what a company was worth and make investment decisions accordingly. Graham’s ‘Intelligent investor’ has been all time favorite of Warren Buffet.
Through his ideals Ben Graham became a role model of Warren Buffet, who was just 21 year old. Warren Buffet stumbled upon reading that his mentor was the chairman of a small insurance company called GEICO. Warren just took a train to Washington DC.
When he went there, the doors were locked. Buffett knocked on the door until a person came to open it for him. He asked if anybody was there in the building. As luck would have it, there was a person! There was a person still working on the sixth floor.


 Warren went up to meet him and instantly began asking questions about the company and its business practices; a conversation went up to four hours. The man was Lorimer Davidson, the Financial Vice President. This experience stayed with Buffett for the rest of his life. He eventually acquired the entire GEICO Company. Warren Buffet was the only student to get A+ in Graham’s class. Somehow Warren and Ben Graham fell off on the issue of Wall Street. But still in the bottom of his heart Warren loved and adored his teacher.

Warren Buffet is a person of grit and wit.

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bye till next post

By Geeta Rao

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Wonderful Warren Buffet – A Born Businessman!

You know readers, somehow I take great interest in writing about life stories of world famous corporate in the business field. Warren Buffet has been my all time favorite person to go ahead with. The business acumen, their determination and extraordinary courage to accept the challenges have made them path makers for the followers. I have decided to write few posts on Warren Buffet here. Hope you will read and enjoy my effort.  Warren Buffet was born on August 30, 1930.Howard was the name of his father.
Warren Buffet was born on August 30, 1930.Howard was the name of his father. The essence of business acumen made Warren stand apart in the crowd right from the beginning. There were many people who remembered his uncanny ability of pulling the business on. He had amazing interest in money and taking the business to next step.
Warren Buffet showed his skill at the age of six and took the world by surprise. He had purchased 6-coca colas for 25 cents and sold them making profit of 5 cents. Other children of his age were playing and Warren Buffet was involved in making money. He bought shares of $38 when he was 11.The these shares fell off, then again rebounded for $40. He then sold them. Within no time it went up to $200. Here Warren says he learnt a basic lesson of share market that is Patience! It proves to be a virtue in investing market.
Warren completed his schooling in 1947, not much interested in studies. At this juncture, he had$5000 in his bank account delivering the news papers. As every father dreams about his son, Warren’s father also had dreamt of sending him to a world famous business school Wharton Business School at the University of Pennsylvania.

 Warren complained that he knew more than his professors. This time his father suffered a defeat. That made Warren to rush home and become a graduate in just three years. Ironically Harvard rejected him as ‘too young.’ Then he applied to Columbia which changed his life for the best. The professors at this college influenced on Warren Buffet’s life hugely.

Bye…continued in the next post.
Geeta Rao.

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Karl Albrecht –Powerful Package Come in Small!

Karl Albrecht was born on February 20, 1920. Karl grew into a big businessman who founded the discount supermarket chain Aldi. He started this venture with his brother Theo Albrecht.  Karl Albrecht is named among the richest men in the world as his fortune is worth $23.5 billion according to Forbes. He is considered as the wealthiest German in 2010

These two brothers grew up very comfortably. Their father served as miner and as assistant baker. As usual their mother had a great role in their lives. She owned a small grocery shop at Schonnebeck. This very small grocery store got expanded and became as Aldi supermarkets by Karl and Theo Albrecht. For a short period of time both brothers served in different field. But in 1961, they took over their mother’s business, opening their first store with refined touch.

The two brothers thoughtfully divided to manage their stores. Clever Karl chose the most roaring and profitable souther section (Aldi Sud) and Theo managing the northern branches (Aldi Nord).Very little is known about his rest of life. His brother Theo got kidnapped in 1971. His personal life is also kept under the wraps. It is assumed that both brothers today live in Essen, Germany.

Karl had his own golf course built in 1976. He is well known as a die hard fan of golf. Karl is fond of growing orchids and old type writers. Karl withdrew from public eyes in 1994 became chairman of the board. Somehow today neither Karl nor Theo has any control over Aldi today. Aldi chains have spread across the world making good name and fame.

 Author -Geeta Rao

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Rising Star of Russia In Business -Olega Deripaska.

Readers,

I am bringing to you the excellent leaders and their ideas of corporate world. These are all good at their corporate communication techniques. A strong and unmoved determination helped them a lot.Olega Deripaska an aluminum tycoon from Russia. He has shaken the world market by his stomach churning business rules and plans for the last two years. But he says this uphill has been just around the corner! His effective corporate communication has helped him to grow in business. The ups and downs of his business graph is just amazing. What sustains out of these hassles is just determination! Deripaska is in to business of metals, cars, and also insurance. He has strong belief that the sector in which he is into will flourish in the coming years. He hopes that the best is yet to come. He hopes for the 360 degree growth for Russia which includes roads, cars, infrastructures and also agriculture.

Deripaska is often in the news for his aggressive statements was once suffered a heavy debt in 1990 that hampered hi business growth. Olega was named as the richest Russian by Forbes in 2008 and also expanded his empire vastly. He is still considered as an important and powerful person on political grounds also. Olega enjoys his political connections  as he is good at corporate communication techniques Again the price of aluminum fell leaving him in the huge debt! Threatening his biggest asset United Company RUSAL, the world's largest aluminum producer, with nearly $15 billion in liabilities. OLega denies political patronage. He firmly believes that if you compete with Asian countries, you must know the ‘know-how’ to maintain the quality and to be different. He is very much interested in seeing his country grow to the fullest.

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Kushal Pal Singh – The Person with acute fore sight raised a $30 million company

Readers,

The person who is good at his corporate communication will come up. The recent strategy tells 12.05% is our technical knowledge and corporate communication should be 85.05%! I was amazed to read this but felt this must be true! Kushal Pal Singh was born on August 15,1931, at Uttar Pradesh. Today he owns a real estate company DLF one of India’s largest real estate developers with an estimated land bank of 3,000 acres. He has proved himself as an excellent corporate communicator.Kushpal went to UK to enroll himself in aeronautical engineering; he got selected for Indian Army by British Officers UK. Started his career by joining army at Dehradun. That was the beginning of his high flying career. In 1960, he joined American Universal Electric Company. It was a joint venture of his family and the American company. With his hard work and determination he became Managing Director of this company.He was trailed by fortune everywhere! Kushal Pal Singh Joined DLF in1979.This is all achieved by him because he had the perfect foresightedness and courage to move towards that! Still he has been an inspiration to many budding businessmen. He is an institution himself in corporate communication.Kushal Pal Singh also held a number of professional positions in India. He was the President of the ASSOCHAM (Associated Chamber of Commerce and Industry of India) and the PHD Chambers of Commerce & Industry. K.P. Singh is also the recipient of the ‘Delhi Ratna’ Award for his valuable contribution to Delhi.

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Ingvar Kamprad-with perfect business acumen.

All these biographies that I am writing surely bring out corporate communication. Successful corporate communicator will surely be good business man. Because he uses his communication skills as communication tools for his business. I feel Ingvar is a master in corporate communication.

Competition Leads to Innovation

IKEA has now become known worldwide for its innovative and stylish designs. Almost all IKEA products are designed to for flat packaging, which reduces shipping costs, minimizes transport damage, increases store inventory capacity, and makes it easier for customers to take the furniture home themselves, rather than needing delivery. But the original reason for it was competitive pressure from IKEA's competitors to their suppliers, who actually boycotted IKEA, forcing IKEA to do it themselves.

Ingvar’s strong belief and vision are the driving force behind IKEA’s success. Kamprad believes that companies don’t exist to improve the lives of people, but to improve the people themselves. The self-service store design and ease of assembly of their furniture are not merely cost controls, but an opportunity for self-sufficiency. This vision is reinforced in their advertising and catalog, as well.

Frugality and Charity:
On the one hand, Kamprad has a reputation for being, well, "cheap". He takes the subway to work, and when he drives, it's an old Volvo. Rumor is that when he stays in a hotel, if he feels the urge to drink one of those expensive sodas from the wetbar, he replaces it later with one picked up from a nearby convenience store. Yet IKEA has a long tradition of community outreach and philanthropy, with each store encouraged to support local causes, plus international sponsorship of UNICEF and others.

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Ingvar Kamprad- A Businessman With Novel Ideas

Business czars are known for their mission, vision and corporate communication. They have strong belief in themselves, and same they want to use as internal corporate communication.

On an international platform of business has its share too! Ingvar Feodor Kamprad has been a strong contender from Sweden. Ingvar was born on 30 March 1926 in Pjätteryd in Sweden. He still holds a position as the 11th richest person in the world. Basically Ingvars are German but his grandfather had moved to Sweden long back. His corporate communication skills are very strongly defined.
Kamprad began his business of selling matches on bicycle in the neighborhood. He bought matches at the cheapest rate and sold it making good profit. The seed of business had started sprouting out! Then Ingvar diverted his business into fish, Christmas tree decorations, seeds, ball point pens and pencils. He was good at study also, got cash reward from his father for succeeding in studies. This boosted his business acumen further. Ingvar invested this money in the business expansion named IKEA. The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd. His effective corporate communication is very rock steady. Ingvar maintains internal corporate communication excellently.
Kamprad stayed in Switzerland since 1976.Ingvar is well known for his frugality also. Kamprad avoids wearing suits. He drives 15 year old car, flies in economy class, forces his staff to use both the side of the paper sheet, he prefers to have cheap meal. He is known for buying Christmas paper and presents in post Christmas sales. Ingvar doesn’t mention often that he owns a villa in the up market area of Switzerland, owns large country estate, vineyard in Provence! In March 2010, Forbes magazine estimated his fortune at US$23 billion, making him the 11th richest person in the world. Ingvar uses his vision as corporate communication tools.
Ingvar is a private person, and has published a few notable works. He first detailed the IKEA concept of frugality and enthusiasm in a manifesto entitled A Testament of a Furniture Dealer. He strongly defenses his attitude of frugality and also turns into fundamental ideology of the IKEA furniture retail concept. Ingvar, when silent also is a master in corporate communication.

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Mukesh Ambani-The Magnanimous!

Mukesh Ambani has become house hold name in India. Being the eldest scion of Ambani legacy, Mukesh represents a simple Indian .He has become Chairman and Managing Director of Reliance Industries the largest private sector in India, having a fortune 500 company.

According to statistics and a survey he is the fourth richest person in the world His wife Neeta also joins him sometimes in business. Mukesh has three children and also he owns Indian Premier League Team The Mumbai Indians.Mukesh is also known for effective corporate communication.

Mukesh diverted Reliance industry into polyester fibers and further into petrochemicals, petroleum refining and going up-stream into oil and gas exploration and production

Ambani set up one of the largest and most complex information and communications technology initiative in the world in the form of Reliance Infocomm Limited Ambani directed and led the creation of the world’s largest grassroots petroleum refinery at Jamnagar, India, with a current capacity of 660,000 barrels per day (33 million tonnes per year) integrated with petrochemicals, power generation, port and related infrastructure.  In August 2010 Reliance announced a $392 million stake in a USA natural gas interest located in central and northeast Pennsylvania. Reliance has also purchased significant stakes in the shale gas assets of Atlas Energy Inc.

Following his the footsteps of his father he is second to none in the business.He knows effective corporate communication does what not?

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Story With A Corporate Principle

The bath and the bucket story(lateral thinking, making assumptions, dangers of judging people)
We assume so many things about  people,have we ever aksed ourselves the question why? Gradually the scenario is changing but we need to change faster.Coporate communication covers all.
Given the title (on the subject of buckets..) and its quick simple message, this story is a good partner analogy to the rocks in a buckettime management story. Thestory illustrates lateral thinking, narrow-mindedness, the risks of making assumptions, and judging people and situations:Aparty of suppliers was being given a tour of a mental hospital.Oneof the visitors had made some very insulting remarks about the patients.After the tour the visitors were introduced to various members of staff in thecanteen.The rude visitor chatted to one of the security staff, Bill, a kindly and wise ex-policeman."Are they all raving loonies in here then?" said the rude man.
"Only the ones who fail the test," said Bill."What's the test?" said the man."Well,we show them a bath full of water, a bucket, a jug and an egg-cup, and we ask them what's the quickest way to empty the bath," said Bill."Oh I see, simple - the normal ones know it's the bucket, right?" No actually," said Bill, "The normal ones say pull out the plug. Should I check when there's a bed free for you?"
Don't judge people wrongly!

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Creativity Has No Boundaries........corporate communication

Readers,
Communication is very important factor in corporate world.Present scenario demands more of soft skills than technical knowledge.Technical knowledge is 12.05% and soft skills carry 87.05%! How we present,project and communicate matters! Same thing if we communicate properly it always clicks!This story shows!

A blind boy sat on the steps of a building with a hat by his feet. He held up a sign which

said: “I am blind, please help.” There were only a few coins in the hat.A man was walking by.He took a few coins from his pocket and dropped them into the hat.He then took the sign, turned it around, and wrote some words. He put the sign, turned it around,and wrote some words.Soon the hat began to fill up.A lot more people were giving money to the boy.That after noon the man who had changed the sign came to see how things were.The boy recognized his foot steps and asked'Were you the one who chnaged my sign ? what did you write?' Tha man said, 'I only wrote the truth,I said what you said but in a different way.' What he had written was 'Today is beautiful,I can not see it.'


first sign and the second sign were saying the same thing? Of course both signs told people the boy was blind.The second sign told people they were able to enjoy the beauty of the day ,but the boy could not enjoy it because he was blind.



 There are at least two lessons we can learn from this simple story.

The first is be

 thankful for what you have. Someone else has less. Help where you can.

The second is: Be creative. Be innovative. Think differently.

There is always a better way!

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Bill Gates-A legendary In Technology!

Readers, I am feeling very small writing on Bill Gates. Because I feel short of words to describe this magnificent personality of computers. He changed the direction of technology in the world making the world follow him. He is a combination of giant brain, thorough gentleman, philanthropic heart and a childlike innocence at times!business communication of Bill Gates is done through his technology.Not only technology now Bill has emphasized on corporate communication also.

Gates was born and grew up in Seattle, Washington USA. His father, William H. Gates II was a Seattle attorney and his mother, Mary Maxwell Gates was a school teacher and chairperson of the United Way charity. Gates and his two sisters had a comfortable upbringing, with Gates being able to attend the exclusive secondary "Lakeside School".

Bill Gates started studying at Harvard University in 1973 where he spent time with Paul Allen. Gates and Allen worked on a version of the programming language BASIC, that was the basis for the MITS Altair (the first microcomputer available). He did not go on to graduate from Harvard University as he left in his junior year to start what was to become the largest computer software company in the world; Microsoft Corporation.

Bill Gates and the Microsoft Corporation
"To enable people and businesses throughout the world to realize their full potential." Microsoft Mission Statement
After dropping out of Harvard Bill Gates and his partner Paul Allen set about revolutionizing the computer industry. Gates believed there should be a computer on every office desk and in every home.

In 1975 the company Micro-soft was formed, which was an abbreviation of microcomputer software. It soon became simply "Microsoft"® and went on to completely change the way people use computers.

Microsoft helped to make the computer easier to use with its developed and purchased software, and made it a commercial success. The success of Microsoft began with the MS-DOS computer operating system that Gates licensed to IBM. Gates also set about protecting the royalties that he could acquire from computer software by aggressively fighting against all forms of software piracy, effectively creating the retail software market that now exists today. This move was quite controversial at the time as it was the freedom of sharing that produced much innovation and advances in the newly forming software industry. But it was this stand against software piracy, that was to be central in the great commercial success that Microsoft went on to achieve.

Bill Gates retired as Microsoft CEO in 2008.

Bill Gates Criticism
With his great success in the computer software industry also came many criticisms. With his ambitious and aggressive business philosophy, Gates or his Microsoft lawyers have been in and out of courtrooms fighting legal battles almost since Microsoft began.

The Microsoft monopoly sets about completely dominating every market it enters through either acquisition, aggressive business tactics or a combination of them. Many of the largest technology companies have fought legally against the actions of Microsoft, including Apple Computer, Netscape, Opera, WordPerfect, and sun Microsystems.

Bill Gates Net Worth
With an estimated wealth of $53 billion in 2006, Bill Gates is the richest man in the world and he should be starting to get used to the number spot as he has been there from the mid-ninties up until now. The famous investor Warren Buffett is gaining on Gates though with an estimated $46 billion in 2006.

Microsoft hasn't just made Bill Gates very wealthy though. According to the Forbes business magazine in 2004 Paul Allen, Microsoft cofounder was the 5th richest man in the world with an estimated $21 billion. While Bill Gates' long time friend and Microsoft CEO, Steve Ballmer was the 19th richest man in the world at $12.4 billion.


Bill Gates Philanthropy
Being the richest man in the world has also enabled Gates to create one of the world's largest charitable foundations. The Bill and Melinda Gates Foundation has an endowment of more than $28 billion, with donations totaling more than $1 billion every year. The foundation was formed in 2000 after merging the "Gates Learning Foundation" and "William H. Gates Foundation". Their aim is to "bring innovations in health and learning to the global community".

Bill Gates continues to play a very active role in the workings of the Microsoft Company, but has handed the position of CEO over to Steve Ballmer. Gates now holds the positions of "Chairman" and "Chief Software Architect". He has started that he plans to take on fewer responsibilities at Microsoft and will eventually devote all his time to the Bill & Melinda Gates Foundation.

In 2006, the second richest man in the world, Warren Buffett pledged to give much of his vast fortune to the Bill and Melinda Gates Foundation.

Bill Gates Receives a KBE
In March 2005 William H. Gates received an "honorary" knighthood from the queen of England. Gates was bestowed with the KBE Order (Knight Commander of the Most Excellent Order of the British Empire) for his services in reducing poverty and improving health in the developing countries of the world.
After the privately held ceremony in Buckingham Palace with Her Majesty Queen Elizabeth II, Gates commented on the recognition..
"I am humbled and delighted. I am particularly pleased that this honor helps recognize the real heroes our foundation (Bill and Melinda Gates Foundation) supports to improve health in poor countries. Their incredible work is helping ensure that one day all people, no matter where they are born, will have the same opportunity for a healthy life, and I'm grateful to share this honor with them."

The KBE Order of the British Empire is the second highest Order given out, but it is only an honorary knighthood as only citizens that are British or a part of the Commonwealth receive the full Order. This means that Gates does not become Sir Bill Gates.

Bill Gates lives near Lake Washington with his wife Melinda French Gates and their three children. Interests of Gates include reading, golf and playing bridge.

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Slim Carlos-Made Bill Gates Sleepless In Riches!

Carlos Slim Helu is a Mexican entrepreneur and businessman involved in a varied group of companies that include telecommunications, retail, banking and insurance, technology, and auto parts manufacturing businesses. He is the wealthiest Mexican man, the richest Latin American, and one of the top ten richest men in the world.

The name of Carlos Slim has not reached the corners of the world. By virtue of more than $60 billion, Carlos, is a person who made a history in Mexico. His transition upwards from this position is imminent, as the world's number-one richest man, Warren Buffet, recently announced plans to give the majority of his fortune away. This will leave Carlos as the king of all things money. Carlos is a paradox on some levels. He is a jack of all trades, and seemingly a master at them all as well. His talent for making money defies logic, and his holdings continue to grow at an astounding rate.

Carlos Slim Helu was born January 28, 1940 in Mexico City, Mexico. Carlos isn't of Mexican descent; his parents were Lebanese immigrants: Yusef Salim Haddad and Linda Helu.

He was the 5th of 6 children in the large family, and was the smartest among the siblings. Highly academic inclined right from the beginning. Very much interested in the study, completed his engineering from Universidad Nacional Autonoma de Mexico. However he always worked with investments. He soon realized his potential and made strategic plans to get wealthy. Huge success followed him, saluting his plans! He found out underperforming companies and made them make a huge profit. This worked wonderfully for Helu and the companies involved. Carlos made his money the way Warren Buffet did, but Helu thinks as an operator instead of a sheer investor. From 2006 to 2007, Carlos' wealth jumped from an already inflated $30-billion to an amazing $49-billion.

His philosophy about having exclusive infrastructure is somewhat different from others. He thinks

"It's not a question of arriving and putting in a whole new administration, but instead, arriving and "compacting" things as much as possible, reducing management layers. We want as few management layers as possible, so that executives are very close to the operations. We also don't believe in having big corporate infrastructures." Even though he has admitted to having very poor computer skills, he sees the Internet and technology as a major growth area in his group of businesses. He owns the largest Internet Service Provider (ISP) in Mexico and had one of the largest in the United States of America with his acquisition of Prodigy. Carlos Internal corporate communication is so well,he clicks deal!More than his business communication degree his attitude helped him.


Technology enthusiast by instinct, he feels"Technology is going to transform people's lives and society everywhere in the world. My main task is to understand what's going on and try to see where we can fit in." In June of 2007 it was reported that the wealth of Carlos Slim Helu increased to an estimated $67.8 billion, making him the richest man in the world.

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Andrew Carnegie-An Amazing Person And Guide

Andrew Carnegie (1835-1919)
• Carnegie's Steel Built America
Industrialist and philanthropist. Born on November 25, 1835, in Dunfermline, Fife, Scotland. Although he had little formal education, he grew up in a family that believed in the importance of books and learning. The son of a handloom weaver, Carnegie grew up to become one of the wealthiest businessmen in America.
At the age of thirteen, Carnegie came to the United States in 1848 with his family. They settled in Allegheny, Pennsylvania, and Carnegie went to work in a factory, earning $1.20 a week. The next year he found a job as a telegraph messenger. Wanting to advance himself he moved up to a telegraph operator position in 1851. Then he took a job at the Pennsylvania Railroad in 1853. He worked as the assistant and telegrapher to Thomas Scott, one of the railroad's top officials. Through this experience, he learned a lot about the railroad industry and about business in general. Three years later, Carnegie was promoted to superintendent.
While working for the railroad, Carnegie begins making investments. He made many wise choices and found that his investments, especially those in oil, brought in substantial returns. He left the railroad in 1865 to focus on his other business interests, including the Keystone Bridge Company.
By the next decade, most of Carnegie's time was dedicated to the steel industry. His business, which became known as the Carnegie Steel Company, revolutionized steel production in the United States. Carnegie built plants around the country, using technology and methods that made manufacturing steel easier, faster, and more productive. For every step of the process, he owned exactly what he needed: the raw materials, ships and railroads for transporting the goods, and even coal fields to fuel the steel furnaces. This start-to-finish strategy helped Carnegie become the dominant force in the industry and an exceedingly wealthy man. By 1889, Carnegie Steel Corporation was the largest of its kind in the world.
Some felt that the company's success came at the expense of its workers. employee communications was the best thing to happen.The most notable case of this came in 1892. When the company tried to lower wages at a Carnegie Steel plant in Homestead, Pennsylvania, the employees objected. They refused to work, starting what has been called the Homestead Strike of 1892. The conflict between the workers and local managers turned violent after the managers called in guards to break up the union. While Carnegie was away at the time of strike, he was still held accountable for his managers' actions by many.Some how he was interested in business communication courses.
In 1901, Carnegie made a dramatic change in his life. He sold his business to the United States Steel Corporation, started by legendary financier J. P. Morgan. The sale earned him more than $200 million. At the age of 65, Carnegie decided to spend the rest of his days helping others. While he had begun his philanthropic work years earlier by building libraries and making donations, Carnegie expanded his efforts in 1900s.
Carnegie, an avid reader for much of his life, donated approximately $5 million to the New York Public Library so that the library could open several branches in 1901. Devoted to learning, he established the Carnegie Institute of Technology in Pittsburgh, which is now known as Carnegie-Mellon University in 1904. The next year he created the Carnegie Foundation for the Advancement of Teaching in 1905. With his strong interest to peace, he formed the Carnegie Endowment for International Peace in 1910. He made numerous other donations as well and it is said that more than 2,800 libraries were opened with his support.

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Mc Donald-The Mesmerizing Story

Ray Kroc was born in 1902. It was a time in America where men and women were increasingly trying their hand at entrepreneurship. The country had moved out of the dark ages and these people wanted to lead from the front. It was the age of William Durant and Henry Ford. It was the age of the great nation builders.

Young Ray Kroc believed that opportunity only knocked once and took his chances as they came. When he was fifteen years old he lied about his age and landed himself the job of an ambulance driver for Red Cross. After that he tried his hand at a myriad things, finally settling down to be a salesman. He initially sold paper cups. Opportunity knocked on his door when he had a chance meeting with Earl Prince, the inventor of the five-spindle multimixer. Ray Kroc convinced Earl to give him exclusive marketing rights for the mixture and successfully sold it all over the country for the next decade and a half.

As he traveled all over the country, he realized that one of his largest customers was a California based restaurant owned by the McDonald brothers. On further enquiry he found out that they used a mass production cum assembly line system for their hamburgers and sandwiches. The owners were not interested in expanding the operation further and seemed content with present operations. In another display of salesmanship Ray Kroc convinced the brothers to make him their exclusive agent. In 1954 Ray Kroc opened his own McDonald's drive-in in Des Plaines, Illinois. He officially established the McDonald's Corporation.

It was not an easy time for Ray Kroc. He was suffering from diabetes and arthritis. His gall bladder and thyroid gland had already been surgically removed. But the desire to succeed burnt throughout his body. In a final act of refined salesmanship Ray Kroc managed to convince the brothers to sell the company to him. He asked them to name their price. The $2.7 million that Ray Kroc paid in 1961 for the McDonalds Corporation is considered to be one of the greatest acts of salesmanship of all time.

While running McDonalds he realized that a big chunk of the profits would come from the land on which the franchisees are established. In 1956 Ray Kroc set up the Franchise Realty Corporation, which bought land and leased it out to franchisees. Post 1961, Ray Kroc began recruiting franchisees at a feverish pace. The revenues that the company received from the franchisees made it easier for Kroc to raise capital in the financial markets. He utilized some of the money to create an enduring advertising campaign that centered on the company’s mascot – Ronald McDonald.

Once the domestic market was saturated with McDonald’s franchisees, Ray Kroc turned his attention overseas. It has opened outlets in more than sixty-five countries. McDonald’s tailor-made its offerings depending on the country in which it was operating. In order to make the chain's name more easily pronounceable for Japanese consumers, it was changed to Makudonaldo. In India and in the Middle East, pork is not served. In Ireland the promotions proclaimed, "Our name may be American, but we're all Irish."

Today most companies who operate in the service industry have pricked up something or the other from the McDonalds way of functioning. They have learnt that ray Kroc was right when said that, "The organization cannot trust the individual; the individual must trust the organization." Non-conformists did not find any place in his plans. Ray Kroc constantly harped on the need for minute labor specialization and definition of the company’s value proposition.

After handing over the operations to Fred Turner in 1968, Kroc began to take a macro view of the organization that he built from scratch. He continued to monitor business of the newer franchisees. His paranoia regarding the success of McDonalds was intact as ever. Whenever he traveled he insisted that his chauffer drive him to at least six franchisees for him to conduct surprise checks. In 1977, Ray Kroc became the Senior Chairman. McDonald's had sold 65 billion hamburgers by 1987, the year before it opened its ten thousandth store. McDonald's now opens about one-third of its new restaurants in foreign markets.

In 1974, Ray Kroc became a hero for reasons completely unrelated to business. He purchased the San Diego Padres baseball team and prevented them from moving to Washington, D.C. Ray Kroc passed away from old age in January 1984, at the age of eighty-one, just the ten months before McDonalds sold hamburger number fifty billion.

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Sam Walton-The Creator Of Wal Mart

We have set our own rules in the business. Have a look on the business rules of legendry even!
Rule 4: Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them. If you don't trust your associates to know what's going on, they'll know you really don't consider them partners. Information is power, and the gain you get from empowering your associates more than offsets the risk of informing your competitors.

Rule 5: Appreciate everything your associates do for the business. A paycheck and a stock option will buy one kind of loyalty. But all of us like to be told how much somebody appreciates what we do for them. We like to hear it often, and especially when we have done something we're really proud of. Nothing else can quite substitute for a few well-chosen, well-timed, sincere words of praise. They're absolutely free — and worth a fortune.

Rule 6: Celebrate your success. Find some humor in your failures. Don't take yourself so seriously. Loosen up, and everybody around you will loosen up. Have fun. Show enthusiasm — always. When all else fails, put on a costume and sing a silly song. Then make everybody else sing with you. Don't do a hula on Wall Street. It's been done. Think up your own stunt. All of this is more important, and more fun, than you think, and it really fools competition. "Why should we take those cornballs at Wal-Mart seriously?"

Rule 7: Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines — the ones who actually talk to the customer — are the only ones who really know what's going on out there. You'd better find out what they know. This really is what total quality is all about. To push responsibility down in your organization, and to force good ideas to bubble up within it, you must listen to what your associates are trying to tell you.

Rule 8: Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want — and a little more. Let them know you appreciate them. Make good on all your mistakes, and don't make excuses — apologize. Stand behind everything you do. The two most important words I ever wrote were on that first Wal-Mart sign: "Satisfaction Guaranteed." They're still up there, and they have made all the difference.

Rule 9: Control your expenses better than your competition. This is where you can always find the competitive advantage. For twenty-five years running — long before Wal-Mart was known as the nation's largest retailer — we've ranked No. 1 in our industry for the lowest ratio of expenses to sales. You can make a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliant and still go out of business if you're too inefficient.

Rule 10: Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long.

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Walmart-For Well Wishers

We are all very well aware of the Wal mart.In this blog lets see the man behind Wal mart.
Sam Walton was the man behind this Walmart. After attending the University of Missouri, he immediately worked for J.C. Penny where he got his first taste of retailing. He served in World War II, after which he became a successful franchiser of Ben Franklin five-and-dime stores. In 1962, he had the idea of opening bigger stores, sticking to rural areas, keeping costs low and discounting heavily. The management disagreed with his vision. Undaunted, Walton pursued his vision, founded Wal-Mart and started a retailing success story. When Walton died in 1992, the family's net worth approached $25 billion.

Today, Wal-Mart is the world's #1 retailer, with more than 4,150 stores, including discount stores, combination discount and grocery stores, and membership-only warehouse stores (Sam's Club). Learn Walton's winning formula for business.

Rule 1: Commit to your business. Believe in it more than anybody else. I think I overcame every single one of my personal shortcomings by the sheer passion I brought to my work. I don't know if you're born with this kind of passion, or if you can learn it. But I do know you need it. If you love your work, you'll be out there every day trying to do it the best you possibly can, and pretty soon everybody around will catch the passion from you — like a fever.

Rule 2: Share your profits with all your associates, and treat them as partners. In turn, they will treat you as a partner, and together you will all perform beyond your wildest expectations. Remain a corporation and retain control if you like, but behave as a servant leader in your partnership. Encourage your associates to hold a stake in the company. Offer discounted stock, and grant them stock for their retirement. It's the single best thing we ever did.

Rule 3: Motivate your partners. Money and ownership alone aren't enough. Constantly, day by day, think of new and more interesting ways to motivate and challenge your partners. Set high goals, encourage competition, and then keep score. Make bets with outrageous payoffs. If things get stale, cross-pollinate; have managers switch jobs with one another to stay challenged. Keep everybody guessing as to what your next trick is going to be. Don't become too predictable.

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Steve Jobs Rules of business...Rules Of Legendry In Business

Corporate Management
Steve Jobs' 12 Rules of Success
Lessons from Steve Jobs, Founder of Apple Computers
Steve Jobs is one of the most successful entrepreneurs of our generation. His success story is legendary. Put up for adoption at an early age, dropped out of college after 6 months, slept on friends’ floors, returned coke bottles for 5 cent deposits to buy food, then went on to start Apple Computers and Pixar Animation Studios.
1 Do what you love to do. Find your true passion. Do what you love to do a make a difference! The only way to do great work is to love what you do.
The Power of Passion
2Be different. Think different. "Better be a pirate than to join the navy."
3 Do your best. Do your best at every job. No sleep! Success generates more success. So be hungry for it. Hire good people with passion for excellence.
4 Make SWOT analysis. As soon as you join/start a company, make a list of strengths and weaknesses of yourself and your company on a piece of paper. Don't hesitate in throwing bad apples out of the company.
5 Be entrepreneurial. Look for the next big thing. Find a set of ideas that need to be quickly and decisively acted upon and jump through that window. Sometimes the first step is the hardest one. Just take it! Have the courage to follow your heart and intuition.
Entrepreneurial Leader: 4 Specific Attributes
6 start small, think big. Don't worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. "I want to put a ding in the universe,” reveal Steve Jobs his dream.
7Strive to become a market leader. Own and control the primary technology in everything you do. If there's a better technology available, use it no matter if anyone else is not using it. Be the first, and make it an industry standard.
3 Strategies of Market Leaders
8 Focus on the outcome. People judge you by your performance, so focus on the outcome. Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. Advertise. If they don't know it, they won't buy your product. Pay attention to design. "We made the buttons on the screen look so good you'll want to lick them." "Design is not just what it looks like and feels like. Design is how it works."
9 Ask for feedback. Ask for feedback from people with diverse backgrounds. Each one will tell you one useful thing. If you're at the top of the chain, sometimes people won't give you honest feedback because they're afraid. In this case, disguise yourself, or get feedback from other sources. Focus on those who will use your product – listen to your customers first.
10Innovate. Innovation distinguishes a leader from a follower. Delegate, let other top executives do 50% of your routine work to be able to spend 50% your time on the new stuff. Say no to 1,000 things to make sure you don't get on the wrong track or try to do too much. Concentrate on really important creations and radical innovation. Hire people who want to make the best things in the world. You need a very product-oriented culture, even in a technology company. Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together.
The Jazz of Innovation: 11 Practice Tips
11Learn from failures. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
12Learn continually. There's always "one more thing" to learn! Cross-pollinate ideas with others both within and outside your company. Learn from customers, competitors and partners. If you partner with someone whom you don't like, learn to like them – praise them and benefit from them. Learn to criticize your enemies openly, but honestly.

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Humble Beginnings-SteveJobs-A Legendry In Technolgy

Steve Jobs, founder of Apple Computer Corporation, is one of the most successful entrepreneurs of our generation. His success story is legendary.

His unwed mother decided to put him for adoption immediately after Steve was born because he was "an unexpected baby".
He went to college but decided to drop out because it was too expensive. Recalling his time there Steve Jobs said, "I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple."
Innovative Entrepreneur
At 20, Steve Jobs and Steve Wozniak started a company in a garage on April 1, 1976 after Steve saw a computer Wozniak designed for himself. Jobs named their company – Apple in memory of a happy summer he had spent as an orchard worker in Oregon.
Later that year, the duo debuted the Apple I at the Homebrew Computer Club in Palo Alto, California. A local store offered to buy 50 machines and to finance the production, the duo had to sell their most expensive possessions. Jobs sold his Volkswagen van while Wozniak sold his Hewlett-Packard scientific calculator.2
The company's second product called Apple II became such a hit that it is credited to be the best selling computer in the 1970s and early 1980s. By 1982 however, his company sales sagged in the face of competition from IBM’s new PC.
Apple Inc. started working on a new machine (‘insanely great’ according to Jobs) called the Macintosh. Steve Jobs was reported to commandeered the project, ruthlessly pushing its computer engineers and flying a pirate flag above the building where the team worked.

Inspirational leader
Introduced in 1984, by 1986 the Mac was a huge success.
After 10 years, starting from 2 kids working in a garage, Apple computer had grown into a $2 billion dollar company with over 4000 employees.
An internal power struggle in Apple ended with Jobs being stripped of his duties in 1985 and so he left the company
A tragedy? Not at all!
"It turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life," said Steve Jobs later on.
Steve Jobs is also a Former Chairman and CEO of Pixar Animation Studios, which is popular for its production of animated films such as The Incredibles and Toy Story . The firm was bought by Walt Disney Studios for $7.4 billion in stock, making Jobs the biggest individual shareholder at Disney.


Steve Jobs did wonders as his company teetered on the brink of collapse
Having left Apple in 1985, Steve Jobs founded NeXT Computer.

Meanwhile, Apple Computer has been struggling and in 1996, it bough NeXT for US$402 million, bringing Steve Jobs back at the helm of the firm he founded. Steve Jobs proved to be a great leader."The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament," he said and managed to completely turn the company around and back to profitability.
When Steve Jobs returned to Apple in 1997, he looked at the number of proposed research and development projects. Then he stopped most of them. Today, the Apple brand is known for its small but value-added product range and launch program. The impact of this simple change, according to Jobs, "comes from saying 'no' to 1,000 things to make sure we don’t get on the wrong track or try to do too much....it’s only by saying 'no' that you can concentrate on the things that are really important.”
The strategy has served him well. Apple Inc. has regained its foothold in the computers and electronics industry and has even successfully branched out into the portable music business with the iPod MP3 player, iTunes digital music software and the iTunes Music Store. I don’t know what mettle Steve Jobs is made of…….?

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corporate lessons through stories.

There was a man who had worked all his life, had saved all of his money, and was a real “miser” when it came to his money. Just before he died, he said to his wife, “When I die, I want you to take all my money and put it in the casket with me. I want to take my money to the afterlife with me.”And so he got his wife to promise him, with all of her heart, that when he died, she would put all of the money into the casket with him. Well, he died. He was stretched out in the casket, his wife was sitting there – dressed in black, and her friend was sitting next to her. When they finished the ceremony, and just before the undertakers got ready to close the casket, the wife said, ”Wait just a moment!”She had a small metal box with her; she came over with the box and put it in the casket. Then the undertakers locked the casket down and they rolled it away. So her friend said, “Girl, I know you were not fool enough to put all that money in there with your husband.”The loyal wife replied, “Listen, I love him very much; I wish to fulfill my husband’s last wish”. I promised him that I was going to put that money into the casket with him.“You mean to tell me you put that money in the casket with him!?!?!?”“Sure I did,” said the wife. “I got it all together, put it into my account, and wrote him a check…. If he can cash it, then he can spend it.”





A story tells that two friends were walking through the desert. During some point of the journey they had an argument, and one friend slapped the other one in the face.The one who got slapped was hurt, but without saying anything, wrote in the sand: TODAY MY BEST FRIEND SLAPPED ME IN THE FACE.They kept on walking until they found an oasis, where they decided to take a bath. The one who had been slapped got stuck in the mire and started drowning, but the friend saved him. After he recovered from the near drowning, he wrote on a stone: TODAY MY BEST FRIEND SAVED MY LIFE.The friend who had slapped and saved his best friend asked him, “After I hurt you, you wrote in the sand and now, you write on a stone, why?” The other friend replied “When someone hurts us we should write it down in sand where winds of forgiveness can erase it away. But, when someone does something good for us, we must engrave it in stone where no wind can ever erase it.”LEARN TO WRITE YOUR HURTS IN THE SAND AND TO CARVE YOUR BENEFITS IN STONE.

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Corporate Etiquettes- Powerful Tool

I feel clothes we wear should be comfortable and we should be able to carry on.But Business world has some dress protocol.First Impression we get is always from clothes undoubtedly. So neat and pressed clothes are welcome!

Clothing tips for men for business meetings. Conservative two piece dark suit.

First rule of business dressing is bank on the conseravtive style of dressing.Navy blue or black is prefered. Long sleeved blue or white shirt.

Silk tie complimenting in color or style.

Black dress socks

Dark polished shoes with matching belt.

No body sprays only deo or after shaves are ok.

For women also dress and shoes with 1 inch heel.See that your footwear doesn't make a sound while you are walking .

Dress should not be body hugging or revealing.

Limited jewelries.

Hand shake is also impotant factor in corporate sector.

Weak shake hand conveys no confidence! On the otherhand very harsh or bonr crushing shake hand shows bossism.So go for a firm shake hand,with asmile on your face and a perfect eye contact.Your hand shake should end after three pumps.

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Jack Welch-The teacher in guise of a businessman.Jack explains the importance of freedom for the employees.

Again I have come with rest of the business rules of Jack!
11Get Rid of Bureaucracy:-The way to harness power is your people." To turn them loose and get the management layers off their backs,the bureaucratic shackles off their feet and functional barriers out of their way.
12 Eliminate boundaries:-In order to mke sure that the people are free to reach for the impossible you must remove anything that gets in their way.' Boundarilessness' describes an open organization free of bureaucracy and anything else that prevents the free flow of ideas,decisions,people,etc. Informality,fun and speed are the qualities found in boundariless
organization.
13 Put Values first:-Don't focus too much on the numbers. Numbers aren't the vision.They are the products. 9focus more on the softer value of building team,sharing ideas,exciting others.
14:- Cultivate Leaders:-Cultivate leadres who have the four 'E's. Energy,Energize,Edge and execution.Leader who share values of your company and deliver on commitments.
15Create a learning culture:-Turn your company into learning organization.To spark free flow of communication and exchange ideas.'The desire and ability of an organization to continuously learn from any source any where and to rapidly convert this learning in to action is its ultimate

competitive advantage.

16 Involve everyone:-Business is capturing intellect from every person.The way to engender enthusiasm it to allow employees fr more freedom and far more responsibility.

Next few rules in the next post.

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Jack welch-Wealth of Business principles

How are you folks? Again to day I would like to discuss few points that Jack Welch told.

1Lead
Managers muddle – leaders inspire. Leaders are people who inspire with clear vision of how things can be done better. "What we are looking for are leaders at every level who can energize, excite and inspire rather than enervate, depress, and control."

2 Manage Less "We are constantly amazed by how much people will do when they are not told what to do by management." In the new knowledge-driven economy, people should make their own decision. Managing less is managing better. Close supervision, control and bureaucracy kill the competitive spirit of the company. "Weak managers are the killers of business; they are the job killers. You can't manage self-confidence into people."

3 Articulate Your Vision"Leaders inspire people with clearvisions of how things can be done better." The best leader do not provide a step-by-step instruction manual for workers. The best leaders are those who come up with new idea, and articulate a vision that inspires others to act.

4 Simplify Keeping things simple is one of the keys to business. "Simple messages travel faster, simpler designs reach the market faster and the elimination of clutter allows faster decision making."


5 Get Less Formal "You must realize now how important it is to maintain the kind of corporate informality that encourages a training class to comfortably challenge the boss's pet ideas."

6 Energize Others Genuine leadership comes from the quality of your vision and your ability to spark others to extraordinary performance.

7 Face RealityFace reality, then act decisively. Mostmistakes that leaders make arise from not being willing to face reality andthen acting on it. Facing reality often means saying and doing things that are not popular, but only by coming to grips with reality would things get better.

8 See Changeas an OpportunityChange is a big part of the reality in business. "Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while... Keeping an eye out for change is both exhilarating and fun."

9 Get Good Ideas from Everywhere New ideas are the lifeblood of business. "The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it, and put it into action - fast."

10 Follow up Follow up on everything. Follow-up is one key measure of success for a business. Your follow-up business strategy will pave the way for your success.

Now tell me aren't these best business rules one should follow.... if you are following fine! if not introspect your self why not?

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Corporate Story

Today I want to share a story with you people.One day a bus driver took his bus on the road.Few passengers were also there.One day driver took his bus smoothly on the road.Many passengres were seated there.On the next stop a huge guy entered the bus.six feet tall and a built like a wrestler.He glared at the driver and told in a hoarse voice. " Big John doesn't pay." This became a thing of agony for the driver. He could neither swallow nor face the situation. It was intolerable to driver.He thought of a plan. Driver joined body building classes and karate and judo all that stuff.Next Monday again the driver took the bus on the road. Again that huge figure John entered the bus. He said again" Big John doesn't pay!" and driver got charged and asked " why not?" Then looking surprised John answered" Bog John has a bus pass!"

Bottom line:-Be sure that there is a problem worth spending time on!

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Magnificent Jack welch

I am back to continue with Jack's busines conceptions.He writes chnage is a form of nature.so keep changing for the better.But this has to be before others force you to change then that is not a change it is a forced discipline

6)Change before you have to:-Willingness to change is a great strength,even it means plunging part of the company into total confusion for a while.

7) You can't believe how hard it is for the people to be simple:-How much they fear being simple.Clear and tough minded people are the most simple ones!

8) Fight bureaucracy:-This is what important chapter if life,brought all the fortune to Jack, we can say.He did not like the system run in GE from the first day itself.Becuse it was a stringent bereaucracy.He fought it!

9)Use the brain of your workers.:- Give them full freedom to work.

10)Discover who has the best ideas and put those ideas into practice:-Give scope for the young leaders.They are full of ideas,even one fails.there are hunderd ideas coming up!

Jack,did not give these tips just for the sake of giving tips.Every rule he has followed and come out victoriously!There is one more interesting formula of marketing. He used to fire the bottom ten percent of the employees,whose performance was very weak. At the same time rewarded the performing employees!Though this rule seemed ruthless, it produced great results in case of Jack.He proved himself world class CEO.Still he is teaching a handful students of management in Massachussetes.I wish we could have many more leaders like this.Aggressive,result oriented,highly focused and full of life!

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