Thursday, September 9, 2010

Ingvar Kamprad- A Businessman With Novel Ideas

Business czars are known for their mission, vision and corporate communication. They have strong belief in themselves, and same they want to use as internal corporate communication.

On an international platform of business has its share too! Ingvar Feodor Kamprad has been a strong contender from Sweden. Ingvar was born on 30 March 1926 in PjƤtteryd in Sweden. He still holds a position as the 11th richest person in the world. Basically Ingvars are German but his grandfather had moved to Sweden long back. His corporate communication skills are very strongly defined.
Kamprad began his business of selling matches on bicycle in the neighborhood. He bought matches at the cheapest rate and sold it making good profit. The seed of business had started sprouting out! Then Ingvar diverted his business into fish, Christmas tree decorations, seeds, ball point pens and pencils. He was good at study also, got cash reward from his father for succeeding in studies. This boosted his business acumen further. Ingvar invested this money in the business expansion named IKEA. The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd. His effective corporate communication is very rock steady. Ingvar maintains internal corporate communication excellently.
Kamprad stayed in Switzerland since 1976.Ingvar is well known for his frugality also. Kamprad avoids wearing suits. He drives 15 year old car, flies in economy class, forces his staff to use both the side of the paper sheet, he prefers to have cheap meal. He is known for buying Christmas paper and presents in post Christmas sales. Ingvar doesn’t mention often that he owns a villa in the up market area of Switzerland, owns large country estate, vineyard in Provence! In March 2010, Forbes magazine estimated his fortune at US$23 billion, making him the 11th richest person in the world. Ingvar uses his vision as corporate communication tools.
Ingvar is a private person, and has published a few notable works. He first detailed the IKEA concept of frugality and enthusiasm in a manifesto entitled A Testament of a Furniture Dealer. He strongly defenses his attitude of frugality and also turns into fundamental ideology of the IKEA furniture retail concept. Ingvar, when silent also is a master in corporate communication.

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